10 Highest Paying Countries for Digital Marketing: Top Companies & Avg Salary

The highest-paying countries for digital marketing are the USA, Belgium, Australia, the Netherlands, Germany, Canada, Singapore, France, the UK, and Ireland.

These countries offer lucrative opportunities for digital marketers with attractive salary packages. As companies across various industries prioritise their online presence, the need for skilled professionals with digital marketing expertise is continuing to grow worldwide. These countries not only offer high compensation but also provide diverse career prospects for those who seek international job opportunities in digital marketing.

Digital marketing is a dynamic and evolving field that has created diverse and specialised roles within the industry. Whether you are looking for digital marketing jobs in foreign countries for freshers or experienced individuals, here are some of the top and ideal destinations for digital marketing managers, one of the most specialised roles with a higher earning potential.

Did you know?

• In 2023, spending on digital transformation was expected to reach USD 2.15 trillion, and by 2027, it is expected to increase to USD 2.9 trillion globally[1].
• A marketing manager is one of the top 100 jobs in the US, according to the U.S. News & World Report ranking 2024[2].
• According to the US Bureau of Labor Statistics, promotions, marketing and advertising roles are expected to see a 6 percent increase through 2032[3]. Although, the statistics are not only for digital marketing professionals, considering the online inclination, digital marketing jobs are expected to grow significantly.

Overview: 10 Highest Paying Countries for Digital Marketing Manager

Source:

Salaries: https://www.payscale.com/

Cost of Living: https://www.numbeo.com/cost-of-living/

Note: 

The cost of living includes average transportation costs and basic amenities like food and grocery bills, but it excludes rent.

10 Highest Paying Countries for Digital Marketing Managers

1. The United States of America – Avg Salary (USD 74,478)

The United States of America is one of the highest-paying countries for digital marketing. Its marketing agencies are some of the most skilled in the world, offering comprehensive strategies for driving business growth through digital solutions. 

In global comparison, most of the advertisement spending in 2024 will be generated in the United States (USD 298 billion).

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – Freshers aspiring for digital marketing manager roles with less than 1 year of experience can earn USD 52,100 annually. 
• Experienced professionals – Professionals with 10+ years of experience in digital marketing can earn USD 87,910 annually. 

Also read: How to get a job in the USA.

2. Belgium – Avg Salary (EUR 54,998)

Digital marketers in Belgium experience a growing demand for domain experts in this field. Also, as the digital marketing landscape is dynamic and constantly evolving, the search for professional and experienced digital marketers in Belgium is on the rise to keep pace with consistent innovation.

It reflects promising career opportunities across various industries. With AI’s growing influence, understanding its capabilities and gaining expertise as an AI-savvy digital marketer can be an added advantage in Belgium. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – Digital marketing professionals with 1 to 4 years of experience can earn EUR 40,000 annually.
• Experienced professionals – Professionals with 10+ years of experience can earn EUR 59,450 annually.

3. Australia – Avg Salary (AUD 88,559)

The demand for digital marketing professionals in Australia is high and set to increase with the growth of online businesses and e-commerce, creating exceptional opportunities for skilled individuals in the specific field.

The demand is particularly strong in the marketing and advertising industry, as well as in the retail, finance, healthcare, education and entertainment sectors. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – A digital marketing manager with less than 1 year of experience can earn AUD 53,900 annually. 
• Experienced professionals – Individuals with 10+ years of experience can earn AUD 1,04,232 annually. 

Also read: How to get a job in Australia.

4. Netherlands – Avg Salary (EUR 51,321)

Digital Marketing is a popular and evolving field, and the Netherlands is no exception. From multichannel marketing to marketing analytics, it offers diverse opportunities for aspiring marketers to learn and earn.

Some of the common roles offered by digital marketing companies in the Netherlands are Social Media Manager, Web Developer and Search Engine Optimisation specialist. 

With the growing demand, companies are looking for candidates who can create high-quality content for their online presence, website, and social media channels. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – Digital marketing manager with less than 1 to 4 years of experience can earn EUR 47,524 per year. 
• Experienced professionals – Professionals with 10+ years of experience in digital marketing can earn EUR 63,467 annually. 

5. Germany – Avg Salary (EUR 48,127)

Digital Marketing is highly sought after by German companies across different sectors, leading to increased demand for new employees in the field and increasing their earning potential. 

The number of users in the German E-Commerce market is expected to increase by 7.1 million between 2024 and 2029. Most employers in Germany seek employees with experience and enhanced digital marketing skills. A higher level of creativity and initiative are also highly appreciated. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – Digital marketing manager with less than 1 year of experience can earn EUR 34,817 per year. 
• Experienced professionals – Individuals with 10+ years of experience in digital marketing can earn EUR 75,000 annually. 

Also read: How to get a job in Germany.

6. Canada – Avg Salary (CAD 70,710)

Canada is one of the best countries for digital marketing career opportunities. It has been witnessing a high demand for trained professionals. 

For the period 2022-2031, new job openings in advertising, marketing and public relations arising from expansion and replacement demand are expected to total 73,700. During this period, it is anticipated that 67,200 new job seekers from school leavers and immigrants will be available to fill these roles in Canada. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – Digital marketing managers with less than 1 year of experience can earn CAD 50,036 annually.
• Experienced professionals – Professionals with 10+ years of experience can earn CAD 83,042 annually.

Also Read: 5 Steps to Get a Job in Canada.

7. Singapore – Avg Salary (SGD 67,736)

Singapore has the second-highest internet penetration rate in the Southeast Asian region. Mobile internet usage has an impactful trend, with a penetration rate of 95%. It reflects the booming digital marketing industry in Singapore with extensive job opportunities for digital marketing tech savvy experts. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – A digital marketing manager with less than 1 to 4 years of experience can earn SGD 60,078 annually. 
• Experienced professionals – Individuals with 10+ years of experience can earn SGD 87,747 annually. 

Also Read: How to get a job in Singapore?

8. France – Avg Salary (EUR 43984)

France is home to some of the popular global luxury brands. They are well established with a high pricing power, allowing them to set their premium expertise and strong market positions. Some of the popular brands are Hermes, LVMH and Kering. 

These companies seek professional and experienced digital marketers to strengthen their online presence and gain a competitive advantage in the luxury industry. So, aspiring digital marketers looking for job opportunities in the luxury sector can choose to work in France for a higher earning potential. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – A digital marketing manager with 1 to 4 years of experience can earn EUR 41,283 per year. 
• Experienced professionals – An experienced professional with 10+ years of experience can earn EUR 58,183 annually. 

9. The United Kingdom – Avg Salary (GBP 35,570)

A January 2022 survey of marketing leaders in the United Kingdom found that for-profit companies will increase their digital marketing spending by 28.29% over the next year compared to the previous year. 

The UK is home to some of the top companies that offer digital marketing services to businesses worldwide. These companies use cutting-edge technologies to drive growth and improve their online presence. 

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – A digital marketing manager with less than 1 year of experience can earn GBP 23,106 annually. 
• Experienced professionals – Individuals with 10+ years of experience can earn GBP 41,350 annually.

Also read: How to get a job in the UK.

10. Ireland – Avg Salary (EUR 41,349)

Ireland’s digital marketing sector is expanding and emerging as a leading European tech hub. Companies in Ireland are seeking skilled digital marketing professionals to enhance their online presence and drive growth. 

With the increase in demand for digital expertise, competition for some of the sought-after roles in Ireland’s thriving digital marketing industry is strong. From data analytics to content creation and SEO, diverse roles are accessible across different sectors.

The average digital marketing manager’s salary based on experience is as follows:

• Entry-level – A digital marketing manager with 1 to 4 years of experience can earn EUR 36,680 annually in Ireland.
• Experienced professionals – Professionals with 10+ years of experience in digital marketing can earn EUR 49,000 annually. 

Also read: How to get a job in Ireland.

Country-wise Salary of Digital Marketing Managers around the World

Note: The above table depicts the average salaries for digital marketing managers in the top 10 countries. All the currencies have been converted to USD (for creating graphs). 

Sources: https://www.payscale.com/

Conversion as of 18th June 2024 at 11:45 HRS IST.

Currency conversion source: https://www.forbes.com/advisor/in/money-transfer/currency-conversion-calculator/

Other emerging countries for Digital Marketing

We have discussed some of the highest-paying countries for digital marketing managers. Apart from these countries, there are a few other emerging countries with high demand for digital marketing jobs overseas and competitive salary packages. 

• Spain
• Italy
• Austria
• Denmark
• India
• China 
• Japan
• Portugal
• Philippines

Different types of Digital Marketing jobs

Note: The above table illustrates the national average salary for the United States of America.

Source: https://www.indeed.com/career-advice/finding-a-job/high-paid-jobs-get-in-digital-marketing

Finding jobs for Digital Marketing roles abroad: Do’s and Don’ts

Do’s

• Follow popular websites such as Search Engine Journal, Social Media Examiner, Search Engine Land, Hubspot and Moz to stay aware of the latest trends and recent changes. This will enhance the expertise and options for securing high-paying digital marketing jobs abroad.
• Follow industry leaders such as Dan Petrovic, Rand Fishkin, Danny Sullivan, Bill Slawski, and Dr. Peter J. Meyers. Learning from their insights can help aspirants become more competitive for digital marketing jobs overseas. 
• Learn about popular and advanced tools such as SEMRush, Google Search Console, Google Analytics, Majestic, Keyword Report Tools and Moz. 
• Create a strong social and online presence, and keep updating your profile with skills learnt, industry certifications and achievements.
• Be active in popular communities and participate in discussions to be aware of industry trends. 
• Research the demand for digital marketing skills and long-term growth in different countries and choose an appropriate destination that will suit your needs and lifestyle.

Don’ts

• Be aware of the country-specific rules and regulations concerning visas and work permits to ensure a smooth and legal transition to working abroad.
• Don’t neglect the cultural differences, the work environment, routine and communication styles to ensure you integrate seamless integration into the workplace.

Before you go…

Digital marketing, driven by the increasing emphasis on online presence and digital strategies, offers a wealth of opportunities across diverse job profiles. We have seen the highest-paying countries for digital marketing that offer not just the best salary packages but also wide-ranging opportunities to explore and excel. 

By continuously enhancing their skills and staying abreast of industry trends, aspiring digital marketers can capitalise on the opportunities for long-term growth. 

After your journey to relocating abroad, you may face various instances to transfer funds from your work destination to your home country. This is when a reliable international money transfer service like Instarem can be helpful.

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FAQs

Q. Which country is highly paid for digital marketing?

The United States of America (Avg Salary – USD 74,498) is home to some of the top-notch digital marketing companies offering the highest salaries. Some of the other highest-paying countries are Belgium (Avg Salary – EUR 54,988), Australia (Avg Salary – AUD 88,559), the Netherlands (Avg Salary – EUR 51,321) and Germany (Avg Salary – EUR 48,127).

Q. What is the highest-paid skill in digital marketing?

Some of the highest-paid skills in digital marketing are Search Engine Optimisation, Content Marketing, Email Marketing, Data Analytics, Conversion Rate Optimisation and Pay-Per-Click (PPC) Advertising.

Q. Which digital marketing job pays the most?

Digital marketers in the following profiles earn the highest salaries: Chief Marketing Officer (Avg Salary – USD 1,39,052), Creative Director (Avg Salary – USD 1,12,839) and Product Marketing Manager (Avg Salary – USD 1,12,587). 

Q. Which country is best for digital marketing jobs for Indians?

Indians should decide on the best destination for their digital marketing career based on their individual preferences, interests and lifestyle. Some of the highest-paying countries are the United States of America (Avg Salary – USD 74,498), Belgium (Avg Salary – EUR 54,988), Australia (Avg Salary – AUD 88,559), Netherlands (Avg Salary – EUR 51,321) and Germany (Avg Salary – EUR 48,127).

Q. What is the average digital marketing salary per hour?

The average salary for digital marketing skills per hour in the United States of America is USD 21.78.

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Disclaimers:

This article is intended for informational purposes only. All details are accurate at the time of publishing. Instarem has no affiliation or relationship with the products or vendors mentioned.

*Fast meaning 75% of our transactions are completed in 15 minutes. Depending on the funding method.

@ When it comes to affordable exchange rates and fees, it’s worth noting that the cost will vary depending on how you choose to fund your transactions. Credit card funding and bank transfer fees can differ significantly. 

Note: Salary and cost of living are taken from different websites between 14th June 2024 and 18th June 2024 and are subject to change.

Citations:

• [1]https://www.statista.com/statistics/870924/worldwide-digital-transformation-market-size/
• [2]https://money.usnews.com/careers/best-jobs/rankings/the-100-best-jobs
• [3]https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1